Before a prospective client reaches out to you for the goods or services you offer, the chances are that they’ve already spent a fair amount of time browsing through the World Wide Web about your brand. They’ve likely visited your social media pages too. It may sound creepy, but it’s relatively normal in the digital age of today. Conducting due diligence with research before firing off an email or picking the phone up is essential to ensure that you get what you’re after, after all.
But this doesn’t just benefit the customer; businesses can also take advantage of it. You can make a good impression on users and encourage sales by promoting your offerings online in an informative but entertaining way. In this article, we’ll discuss a few practices and techniques in using your online domain as a means of selling freelance WordPress development services.
Remain transparent with what you can do
You’ve likely heard this advice many times before. However, you must always remain transparent with what you can do. Every time visitors land on your site, it must be quick and easy for them to understand how you’ll be able to address their concerns or meet their needs. In this case, consider having a detailed page that explains your WordPress website development services. You can present it through text or video so long as it’s concise, clear, and easily understood.
Consumers would rather deal with people than corporations. Naturally, therefore, you’ll want to ditch the business vocabulary. If browsing through your Web pages makes you fall asleep, just imagine what it’ll do to visitors who drop by. Luckily, it’s not hard to fix this problem, and you can do it by incorporating a little bit of personality into the site. While a business website isn’t the place to share your personal life, you shouldn’t keep your audience from knowing who you are.
For starters, you can share some of the things you enjoy outside your skills in custom website design. For example, yet users know what your hobbies are through photographs, text, and even videos. Posting your interest in digital platforms like social media is a good idea too. Make sure that you speak correctly also; instead of using “we,” use “I” or “me” instead. In this way, you’ll sound more relatable rather than a business organization.
Describe your perfect projects and clients
When users browse through your Web pages, they’re likely wondering whether or not you’ll be able to meet their expectations. And an excellent way to help them decide is by sharing your ideal projects and clients. Of course, you’ll need to ensure that the information is aligned with testimonials and case studies that you’ve placed strategically around the website. A few points you might want to touch on are the following:
- Specific niches that you primarily focus on in Web development.
- Preference to work on a retainer or per-project basis.
- Your minimum size for engagement.
- Any unique services you offer that your competitors don’t.
Get their contact information
It’s not often that visitors who go to an online domain are ready to get down to business. More often than not, they’re still doing their research. With that said, it’s not a bad idea to get the contact information of users who go to your site. Then, if they decide to leave the site for further research, try to incentivize the prospect of staying in touch with them.
Selling your skills as a freelance WordPress expert online is neither as complicated nor as tricky as it sounds. The key is to build your internet presence in a way that’s relatable and easily understood. So make sure that you follow the strategies laid out above. By being transparent and personable while giving prospective clients all the information they need to know about you, you’ll be able to get more business for yourself.